Your Story Is the Foundation of Your Business

Business in the 21st century looks completely different than it did in any other time in history. Today, it’s not just about what you know and the service or product you offer. It’s also about who you are.

People buy because they like the person selling them. Because they trust them. Because they feel a kinship with them. That feeling can be based on your personality or your ability to relate well. But beneath all that, it’s based on your story.

When your customers hear your story, something in it resonates with their own life experience. They feel like you understand them in a way other people don’t.

When you learn to tell your story well, you will abolish the number one barrier to winning new customers – TRUST.

Sign up for Why Tell Your Story

Fill out this form to reserve your spot, and save the date:
June 1st, 2018

11:00am – 4:00pm
Rotary Sadan, Kolkata
Tickets INR 2000 + GST

Here’s My Story

 

I grew up in unimaginable poverty in India. Lost four siblings, and endured suffering, hunger, abuse, fear, and homelessness. But I got educated. I never gave up. I saved my baby sister’s life. And eventually I got a job at a bank. I used that opportunity, worked like mad, and made it back to England. Today I have five businesses, two books, a charity, and a speaking career. And I love helping other people by using my life experiences and my wealth.

My story serves as the foundation of all my business and personal endeavours. It is inextricably linked to everything I do, and has given me wealth and influence I couldn’t imagine when I was begging for milk as a child in India.

At this live workshop, I’ll teach you:

 

  • How to find the most impactful and unique parts of your story
  • Three forms of your story to adapt to any audience or context – the 1 minute, 5 minute, and 30 minute versions
  • How to use your story to redefine and elevate your brand
  • Why a story can make your business more about you than just your products (This is a pricing secret – people pay more because it’s YOU)
  • How you can use the money to do good in the world (if you truly want to)

Do you want to turn your story into a business asset?

Do you want to develop your own personal brand – that’s about you and not just the product?
Are you tired of competing just based on price and features?

It all begins with a story. Your story.

Come to my workshop – How to Turn Your Life Story into a Wealth-Producing Personal Brand – and give your business and yourself the identity you need to stand out in today’s crowded media marketplace.


Book your seat today before the room fills up!

Why Tell Your Story

Friday, June 1st, 2018
11:00am to 4:00 pm
Rotary Sadan, Kolkata
Tickets INR 2000 + GST